FREQUENTLY ASKED QUESTIONS

Everybody begins their transformation from a different starting point. To provide value and the best possible coaching experience, I select clients on a case-by-case basis. I primarily work with individuals who are open-minded and interested in utilising a plant-based diet to achieve their aesthetic and performance aspirations; however, this is not a prerequisite. I work with both men and women who have a strong interest in performance metrics, resistance training, and physique progression, generally within the age range of 22-55 years (though this is not a deciding factor). As a sports and exercise nutritionist, my coaching is centered around performance-related goals and behavioral changes to maximize the benefits of your diet and exercise performance. Therefore, clients must be performance-driven, with goals specific to fat loss, muscle gain, and overall health. Client ability and education level may vary, but you must have a general understanding of exercise techniques or be willing to learn and commit to regular (weekly) activity. This could be as simple as increasing your step count. ​ ​ There are some requirements all clients need to meet: 1. A basic understanding of technology is essential due to the nature of online training. 2. You must have access to a computer, laptop, or tablet to fully engage with the coaching experience. 3. You must create or hold a free gmail account (https://support.google.com/mail/answer/56256?hl=en)to access the sharing platforms used for your personalised diet and exercise program. 4. Communication must be clear, with no use of shorthand text language, to avoid misunderstandings. 5. Track your food intake for the initial 2-3 weeks of coaching or provide a dietary recall (1-2 typical days). 6. You must have the funds to cover the minimum coaching subscription period (12 weeks).

Occasionally, I may offer promotions on pre-made programs or trial products, but coaching services will not be discounted due to the time and dedication involved in BEETS coaching. If you are serious about advancing your knowledge, performance, and/or physique, I offer a yearly subscription for $2,999/£1,499, which includes my full range of online services. Monthly payment options are available. This offer is available exclusively by contacting me directly.

I use my own templates as the foundation for client programs, covering all aspects of training and nutrition. Once I have your information, I customise the program to suit your needs, continually updating it throughout the coaching period. Although my business operates primarily online, I take pride in offering a personalized service and approach. My goal is not just to provide a program, but to educate and motivate you to feel better within yourself.

After the initial 4 weeks, unless you notify me otherwise, you will continue to be charged on a monthly basis. If you wish to discontinue the service, simply send me an email and stop your direct debit. Alternatively, if you have a specific coaching period in mind, I can provide a one-time payment link.

• I accept payments through Stripe,(https://buy.stripe.com/9AQbLk4XW46KcwgcMP) PayPal, (https://paypal.me/CraigBallard4?locale.x=en_GB)a(https://paypal.me/CraigBallard4?locale.x=en_GB)nd Credit Card/Direct Debit. • Payment must be received before any service is provided. ​

Coaching includes access to your coach via email, Google Drive, a members area, and Telegram. You'll receive a personalised nutrition and exercise plan tailored to you, with continuous adjustments as you progress. The service also includes: • Weekly check-ins with your coach. • A bi-weekly 30-minute session or video response to evaluate your progress, discuss updates, and gather feedback on what you like or dislike about the plan, so adjustments can be made if necessary. • Regular weigh-ins, measurements, and/or photo updates. These are optional if you're uncomfortable, but they can help evaluate your progress and improve your results. • Accountability and access to additional educational resources, exercise tutorials and courses.

After payment, I ask that you fill out an application form so I can get to know you better and provide a more personalised service. At the bottom of the form, you’ll find a link to book a consultation. During the consultation, we will discuss your current lifestyle, diet, exercise history, as well as your goals and needs. After our session, you'll receive any relevant materials, such as consultation notes, dietary guidance, and a personalised nutrition and exercise program. Your program will include a food diary and activity log to track your eating habits and lifestyle, along with a 6-8 week exercise plan, meal templates, and dietary and activity goals. After the first week of tracking, we’ll be well on our way to achieving your desired results while enjoying the process of learning new habits and skills. Each week, you’ll receive a check-in form to keep us both updated, allowing me to make necessary adjustments to ensure continued progress. In the form, you can ask any questions, which I’ll address in your bi-weekly video or chat response.

Nothing is required apart from an open mind and a can-do attitude—oh, and preferably some scales (both food and bathroom) and a tape measure. If you have a gym membership, fantastic, but it’s by no means necessary. I tailor everything around you, whether it’s home or outdoor workouts, or even just nutritional guidance if exercise isn’t your preference. As the saying goes, "there is more than one way to skin a cat," meaning there are many ways to achieve your desired goal.

While I recommend incorporating exercise into our coaching, whether it's cardio or resistance training to support your results, it is not essential for achieving your desired outcome, especially if your goal is to lose body fat. It is entirely possible to achieve results through nutrition alone, by tracking your food intake or using alternative lifestyle methods.

You don't need any prior experience with nutrition or exercise, that's what I'm here for, to educate and guide you step by step. However, if you're interested in more technically complex exercises such as Olympic lifting or powerlifting, I recommend working with a qualified personal trainer in person, as the risk of injury is higher without in-person guidance and feedback.

I cater to everyone, regardless of experience level. Programming and nutrition profiles are tailored to suit individual goals, whether they are short-term or long-term. For example, this could mean adding 30 to 40 kg to your overall lifts, preparing for a bodybuilding show or a powerlifting meet, or even training for a marathon or Ironman. While my typical niche includes individuals with physique-focused goals (such as body composition, fat loss, and muscle gain) who generally have 2+ years of lifting experience, I also have a background in performance nutrition for those competing in a variety of sports.

Online Coaching: I offer a 2-month (8-week) subscription. If you notify me when you sign up, I will ensure your service ends at the conclusion of the second month/8 weeks. Alternatively, you can simply stop your direct debit after notifying me. Beets Blueprint Online Program: After the initial 6 weeks of modules and access to the members area with educational, nutrition, and program resources, your payment will roll over weekly, bi-weekly, or monthly, depending on your chosen payment option. You can cancel anytime by notifying me or stopping your direct debit. Please note that access to coaching materials and members area will be revoked at the end of your payment period. You will retain ownership of any training program you choose to use or download during your time with the Beets Blueprint. Nutrition Consultation: Your consultation requires a one-time payment prior to the session. However, if you wish to cancel or reschedule, please inform me at least 48 hours in advance to receive a refund. If, for any reason, you are unable to attend due to circumstances beyond your control, an alternative solution may be provided.